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Once it's up...publicity

posted by Krow on 03:31 AM April 18th, 2002   Printer-friendly   Email story

For four months, I had a slash site. (It's closing now.) I had only one verified reader.

When you write a slash site, you want it to be read. So how do you convince people to look at it? Do you submit it to search engines? Do you talk about it on other slash sites? Or do you have a different strategy?

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  • If it's good and already has some readers a site will get more visitors in no time.

    If no one is interested you should wonder why. Did you target the wrong people? Are there better sites covering the same topics?

    There's nothing special in advertising slash sites...

    For my own slash sites: I usually write a site for a specific goal. If that goal requires the use of slash I use slash, else something else. Given that I first try to find my readers and then implement the site it's not really difficult to start with some friends and interested users.
    Once you go live you can always send announcements to web news sites, news groups, mailing list, advertise in guest books, pay for ads. Just one rule: don't spend your time and money on people who don't want to read your site anyway.


    -- []: YAGSS - yet another German slash si

  • It's all about promoting it to the right people. Cheap ways include adding a link to the site in your sig files on sites like /. (and Slashcode), trading links with sites that share your reader base, submitting your link to Google (and making the site search engine friendly). I had some extra cash lying around (very small amount) and took out some cheap ads over on K5. It was cool because I was able to promote my site while helping out another.

    Topic is important as well. It seems to help if your site has a specific focus (and it's well documented in the FAQ or some other "policy" place), something for the users to associate your site with. You don't necessarily want too narrow a focus, but trying to be everything to everyone will drive you insane (and maybe drive contributors away).

    I've also found that it takes a while to get a good viewership. I did a lot of posting for me, myself and I (and a few friends) before people started to contribute. I assume many people like to sniff around and check the place out before feeling comfortable enough to post. I guess the best advice is to not be easily discouraged.

    Well, these are just tidbits from my (brief) experience. I've only had my slash site up for a few months, so I'm still relatively new to all this... ;)


    -- [], proudly running Slash since 1/28/2002.

  • I run a non-slash site ( []) but the same things apply nonetheless ;) I work insane ammounts on my site, finding alll the best PlayStation 2 news around, and posting 10 or more stories on my own every single day. I have posted nearly 1000 stories over the past few months, and guess what? I only get like 250 hits a day. I have not been succesful at all yet, but I can tell you, that you have to keep trying. It will probably take me another 2000 articles, and if we have not grown yet, then I will quit, but you need to work at it for awhile. Its hard today, especially with so many other sites around about everything, so you have to work very hard. Although I have not been really succesful, I do have one thing that I can say, and that is proof to my hard work, and that is that we have nearly 170 registered members, which is pretty good considering our daily hits (and we just only went up from 150 to 250 within the past few weeks). So just work hard... thats the best advice, oh yeah and ads and links do help.
    • I just opened up a (non-slash) new site, and have been getting ~1000+ hits per day. It's all about letting the right people know. The site is for a friends band. I got the band to link me from their website, went to a show and advertised to the fans, and finaly did the official announcement on the bands mailing list. Targeting your marketing is the single best thing you can do.

      Stephen L. Palmer

      • I hate replying to myself, but I didn't think of this earlier.

        A lot depends on original content as well. If all you provide are links to content elsewhere, your viewers will come and go, leaving not much of a trace on your site. I'm not saying don't link elsewhere, this is a weblog after all. You just need to provide content local to your site as well. This could be essays, photo albums, journals, reviews, you name it. It all depends on your site.

        Stephen L. Palmer
  • by Anonymous Coward
    If you build it they will come. What happened to you? I built a site and then, I got millions of people rushing in to buy product and interact with each other. Perhaps you saw us on TV. They filmed us and used it in a UPS commercial.
  • To me, the use of slash is not to create something out of nothing. If you build it, they won't just come.

    A successful slash-based site is about building a resource of communication/information for an already existing real-world community.

  • by Anonymous Coward
    1) submit to search engines. Combined with this apply the follwing meta tags

    meta NAME="robots" content="INDEX,FOLLOW"
    meta NAME="revisit-after" content="1 days"

    Combine this with a Robots text to exclude the .pl pages.

    Adjust the "revisit after" parameter so the the search engines will visit you regularly to index new content.

    This way you start showing up in search engines when people search for the things you cover.

    2) Include a link your site in you signature when you post on other web pages, in you