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Slash Open Source Project

How are you getting hits to your site?

Displaying poll results.
Getting it mentioned on slashcode
  5% 47 votes
Word of mouth
  25% 238 votes
Feeding it to search engines
  12% 120 votes
Doing crosslinking deals with other sites
  4% 42 votes
Paying for advertisement
  1% 15 votes
Feeding your RSS file to different sites
0% 9 votes
Spam
  10% 100 votes
Scantly clad out of work GAP models with sandwhich boards in Time Square
  38% 362 votes
933 total votes.
[ Voting Booth | Other Polls | Back Home ]
  • Don't complain about lack of options. You've got to pick a few when you do multiple choice. Those are the breaks.
  • Feel free to suggest poll ideas if you're feeling creative. I'd strongly suggest reading the past polls first.
  • This whole thing is wildly inaccurate. Rounding errors, ballot stuffers, dynamic IPs, firewalls. If you're using these numbers to do anything important, you're insane.
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  • Good poll question. I wonder why so few responses or replies. Maybe this troll will get the discussion going. Maybe not. Ways to market your site effectively:
    • Go to SelfPromotion.com [selfpromotion.com] and read the information they have up there. Create an account and carefully take your time building meta tags. The advice they offer is sound and will provide you with an in-depth look at PROPERLY marketing your site through search engines. (Oh yeah kick out a few bucks to Rob Woodhead and company when you realize how cool the service they provide really is!)
    • Get your site listed with as many community sites as possible.
    • A YASS announcement on Slashcode will bring you about 150 visitors. Can you keep any of them?
    • Join a web ring that has sites similar to yours. They are free and will get a little more traffic moving to your site.
    • Setup a link deal with other sites of the same genre as yours. The few clicks that trickle in will be better than ones clicked through a YASS(just an example) because the inbound surfers already have a genuine interest in the subject matter.
    • Know your target audience. Ask yourself; What is the demographic of the average user you want at your site? How old are they? What sex? What income level? Where do these people normally go on the net to find the information you provide? When do they normally surf? Use this information wisely to build you marketing campaign.
    • Forget about big $ banner ad campaigns. They don't work. Trust me on this. There is a reason why the CPM has dropped through the floor lately. The 1 per 1,000 per 1,000 rule should really be viewed as 1 per 10,000 per 10,000. Your money will be better spent elsewhere.
    • Don't give in to the temptation to have your site address spammed to 30,000,000 users. Yeah you might get a few new users but you will have pissed off millions of potential users in the process, possibly getting yourself blacklisted in the process.
    • Use the news groups. You can announce your site in the appropriate news group(s) and pick up users. I recommend doing this regularly. Say every two weeks or so depending on the rollover of the particular news group you target.
    • Get the RSS into whatever news feed services you can.
    • Word of mouth is going to be your best marketing tool. A) its free and B) people are more likely to go to a site that others have recommended to them.
    • Patience pays pondskipper. Keep an eye on your stats. It may take a while for your site to develop a 'culture'. I use webtrends. Its free and gives you a pretty indepth look at your visitors. Remember: just because the visitors are not posting doesn't mean you are not heving people read through what is being posted. vis:6,200+ page views (note: not 'hits') and less than 20 posts.
    • Dead tree marketing works. Get you url published in media that is congruent with your target audience. This is $ better spent than banner ads. I had a client who was getting a very small amount of traffic to her site from thousands of dollars in banner ad campaigns. She switched to publishing in magazines that had a readership that matched her demographic of user and the traffic went from a handful of visits per month to over 15,000 visits per month in less than 3 months.

    Ok, so there you have it. The only thing I can think of that I left out was the point that Sex sells. How you apply that to your marketing may or may not benefit your marketing plan. Hiring a few scantily clad bikini babes to market your site at big events will get you some traffic but it probably wont be quality traffic unless your site is a pr0n site.
  • Hate to sound like a troll, but why bother? It doesnt seem possible for small sites to make enough to pay for hosting and bandwidth anymore. Even when you can get marketing arrangements with an ad network they'll still flake out on you when it comes to paying you for the ads on the site (e.g. UGO).
  • by Anonymous Coward
    I just have Cowboy Neal reload it all day.
  • It all really depends on what your site is pushing content wise. A slashsite is a community site. Figure about $700 a year to host it. If you get enough people to your site through proper marketing methods that is a small figure to deal with. Your time is whatever you rate it at per dollar hour so I am not figuring that in the cost in any way but you can make money from it. If you provide linkage to items you may have for sale or get a commission from the sale of that will help offset the cost by a small amount. On the slash site I run (CKF Online [ckfonline.org]) we sell books through Amazon and a few other outlets to recoup part of the cost. (In our first month we sold 17 books, not even close to break even but it was our first month). I suspect that as traffic increases to the site we will move more product in that sense but in no way are we expecting it to completely pay the cost. The rest of the costs (in our case) come out of dues we charged the school owners and my time. Both helped to offset the cost but I think with a slash site you really aren't trying to hit a mass market to sell widgets. Each site develops its own culture and reader base. At CKF Online we have a very good understanding of our userbase. Many of us have worked hand in hand with our readership for more than 10 years, in some cases more than 30 years. Our content is targeted directly at them and comes from knowing where their intrests are. I am sure word of mouth has been a contributing factor in our initial success but over 60% of the inbound traffic came from link exchange deals with other martial arts web sites. All of the people who write for us (and the readers who have submitted stories so far) are experienced martial artists. The better slashsites really work this understanding of their readership from as many angles as possible ala plastic, slashdot etc.I put up the tips because I see a lot of people who don't get users to their site. It is not due to a lack of content but more a lack of knowledge in internet marketing methodolgies combined with not understanding the concept of targeting a demographicly specific audience. Many of the tips I put up can be done very cheaply (or even free) and some will cost more (especially deadtree marketing and bikini girls). I share them with you in the hopes that you may benefit from my experience (I have been working the marketing stuff for a while in various business models) of the last 6 years on the net. Before then there really was no clear path to follow to market your site and it pretty much was a crapshoot. You put in the blood, sweat and tears to get that slashsite going so why is there no readership? No one knows your even on the net. It will take effort and critical thought/reasoning (oh yeah more blood and sweat...) for you to let them know. If you don't want to bother marketing it then you can reap the rewards of your laziness. So if your thinking is 'why bother?' I ask why did you bother to set up a slashsite in the first place?
  • Wow, that is all great advice. I am setting up a "mainstream" Slash site, and I appreciate it.

    I guess Slashcode itself doesn't have enough users to make the moderation system work well. That should definitely be a 5!
    --

    Yoder Internet Development [yoderdev.com]: Honest and Affordable Web Solutions
  • It's not really a problem of traffic, it's more complicated to generate a sense of community, than in the ends generate comments and a healthy weblog. How do you achieve that?
    --

    Check out the Slash in Italian Project [kenobi.it]

  • Actually moderation does exist here at slashcode I see the mod option come up pretty often. The downside is most mod points get wasted on knocking the WIPO troll into the land of -2 foo.
  • Agreed. Community building is a difficult task and one that I am working on trying to figure out myself. If you look at /. and see the user id's in the 400,000+ range but story replies range from a handful (read the science or Apache sections) to 700+ for a good napster revenue grab/story the percentage replying is very small compared to the lurkers. I think it is important to realize that people are indeed reading the materials in your weblog, even if they don't post. Maybe some are scared(which begs the q